My partner in crime (err, food shopping) found this article today on AlterNet (she also mentioned it in the comments of my previous post). It provides some evidence that Whole Foods really is Whole Paycheck Market, as well as the contradiction between how Whole Foods markets itself (as a natural food retailer that is good for the community) and its reality (the largest natural food retailer getting the best prices from suppliers, but charging/making big bucks to satisfy the stock holders). Plus it highlights everything I hate about how good food is largely marketed for the affluent.
On the flip side, we have my new favorite organic farmer, Farmer John, founder of Angelic Organics. He is featured in the new documentary, The Real Dirt on Farmer John. And he is a Beloit College grad! And he was recently the cover story feature of the Beloit College Magazine. If you ever wonder what Beloit grads are like, now you know. John is pretty typical — just apply his style to whatever other occupation you like.
